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Aveda, Bumble and Bumble at World Congress for Hair Research

Experts from ELC-owned hair care brands presented their latest findings in Dallas this month.

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By: Christine Esposito

Editor-in-Chief

Researchers from Aveda and Bumble and bumble, along with the University of Bradford (Aveda’s research collaborator), presented their latest findings at the 13th World Congress for Hair Research (WCHR), which recently concluded in Dallas, TX.  The research from the brands—which are both owned by The Estée Lauder Companies—included four focus areas: identifying potent ingredients and analyzing their phytochemical compositions, examining how ingredients and environmental factors affect hair fibe...

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